Saturday, February 26, 2011

Propaganda in Advertising


As you can see, if you get this VW Touareg, you will be the "Man," and everyone will be out of the way and fearful of your vehicle when you'r driving to work. While this vehicle is compelling and a wet dream to some men in this world, it's complete nonsense. As we can see, this advertisement is presenting an issue that is compelling and irrelevant to the argument at hand, but also validates the argument as well. This is known as red herring propaganda. The VW Touareg is a great family vehicle that is safe, very sturdy, and has great features and specs. Here in this photo, the vehicle looks "extremely safe" and ready to take on everything. As the advertisement states:"Touareg Mad Max means never get cut off on your way to work again." That's an understatement if you ask me. If I saw that thing on the road, I would get over immediately and get out of the way. Another type of propaganda that is being used in this ad is oversimplification. Oversimplification is favorable generalities that are used to provide simple answers to complex social, political, economic, or military problems. Well, as we can see here, getting to work shouldn't be to hard anymore if you buy the "Touareg Mad Max" because you'll just pulverize everyone in your way. Get to work safely, and look like a "badass" at the same time. Simple and perfect solution to getting to work on time everyday.    

1 comment:

  1. Good example. The ad would not appeal to me at all because it offends me, but I can see how many people would like it.

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